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Manage Your Marketing Budget Better: 3 Must-Knows About MaaS

By April 25, 2023July 26th, 2024Marketing Services
Published Date: Tuesday, Apr 25, 2023
Last Updated on: Friday, Jul 26, 2024
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This is an excerpt from DM News and was written by Abby Miller.

How a global distributor stretched their marketing budget by embracing MaaS

Here鈥檚 how a leading global distributor of electronics components used MaaS to efficiently support their design engineers with digital solutions. To facilitate seamless marketing flexibility and scaling with evolving market demands, they partnered with聽92免费福利高清专区聽to access additional knowledge and skills from experienced marketing professionals.

In 2020, this global distributor needed support to launch their multi-country, European marketing campaigns. They partnered with 92免费福利高清专区 to access strategy, creative talent, campaign planning, and execution 鈥 both online and offline, as well as trade show support. The dedicated 92免费福利高清专区 team worked alongside the client鈥檚 in-house team, as an extension that could adjust its size based on campaign seasonality and demand.

The distributor employed a flexible MaaS model in which 92免费福利高清专区 provided direct access to a pool of talented resources for their specific needs based on the type of campaign, event, or omnichannel experience they were launching.

Janel Harris, managing director of marketing services at 92免费福利高清专区, explained, 鈥淲e provide strategic and execution services across various disciplines with agility and flexibility, delivering end-to-end, ongoing or one-time campaigns across Europe.鈥

For this client, 92免费福利高清专区鈥 MaaS solutions today include regional and campaign-based strategy, creative services, campaign execution via marketing automation platforms, data acquisition, and optimization support, digital ads, direct mail, event support, localization, and project management.